Search Engine Optimization (SEO) Training Course

A brand’s digital presence is crucial for a business’s survival in today’s interconnected world.

This instructor-led, live training is designed for marketing professionals at all levels who wish to strengthen a business’s online brand positioning, evaluate brand performance, and manage brand image and reputation through a thorough Online Brand Audit.

The cumulative effect of multiple online touchpoints ultimately shapes how your target audiences perceive your company, and whether they choose to do business with you.

Conducting an online brand audit has become standard practice for businesses to evaluate and strengthen their brand positioning within a specific market.

In addition to assessing your brand’s owned online assets for strengths and weaknesses, this audit will dissect how your brand is being discussed on external channels your business does not own, to evaluate brand perception.

By the end of conducting an online brand audit, you will be empowered to develop a transformative brand marketing strategy that aligns with broader business goals.

Although this course falls under the category of 'Brand Management', it intersects with many other disciplines within an organisation; from customer experience and online user journeys to uncovering insights to marketing strategy and planning.

By the end of this training, participants will be able to:

• Evaluate a brand’s online presence for strengths and weaknesses.
• Uncover a business’s online reputation and image.
• Identify and strengthen a brand’s positioning in a given market.
• Build a results-driven brand strategy and integrated online marketing communication plan.
• Conduct a competitive brand analysis and build industry perceptual maps.
• Conduct an SEO audit.
• Learn the updated SEO guidelines in the age of AI.
• Uncover valuable insights about how different customer groups perceive a business and its products or services.
• Administer online social listening.
• Use AI to make conducting routine brand audits more efficient.

This instructor-led, live training in South Africa (online or onsite) is designed for beginner to intermediate-level social media managers and marketing professionals seeking to build and manage online communities, develop impactful content strategies, and enhance brand engagement.

Upon completion of this training, participants will be able to:

• Define target audiences and tailor social media strategies accordingly.
• Select appropriate social media platforms based on business goals.
• Create effective content strategies, including content pillars, formats, and calendars.
• Analyze competitors to refine social media tactics.
• Develop paid ad campaigns and measure their success.
• Engage and moderate online communities effectively.
• Handle social media crises and maintain brand reputation.
• Implement ethical best practices and social media policies.

This programme is ideally suited for individuals pursuing careers in digital marketing and strategic planning. The course explores the fundamental concepts required to establish a strong presence in digital media. Participants will receive an introduction to core digital marketing principles, ranging from mobile and social media marketing to email campaigns, pay-per-click (PPC) advertising, and search engine optimisation (SEO). Towards the conclusion of the training, delegates will grasp the significance of data analytics and strategic planning, reinforced by relevant practical examples.

This instructor-led, live training in South Africa (online or onsite) targets beginner-to-intermediate level general staff who wish to learn fundamental concepts of digital marketing, direct marketing strategies, and use SaaS tools for marketing effectively.

By the end of this training, participants will be able to:

• Gain a comprehensive understanding of digital marketing in the SaaS industry.
• Develop practical skills in executing effective direct marketing strategies using digital tools.
• Create and implement a digital marketing plan tailored for SaaS products.

Digital sales integrates traditional selling methods with contemporary digital channels to reach, engage, and retain customers more effectively. This training provides participants with practical strategies and tools to optimize their online presence, enhance the customer experience, and drive measurable business growth.

This instructor-led, live training (available online or on-site) is designed for sales professionals at a beginner to intermediate level who wish to refine their digital selling and customer engagement skills to achieve stronger sales results in online environments.

Upon completion of this training, participants will be able to:

• Utilise digital channels effectively to attract and convert new customers.
• Deliver engaging and professional online sales interactions.
• Build customer loyalty through consistent and personalised follow-up.
• Apply digital tools to optimise customer relationship management.
• Implement practical techniques to increase conversion and retention rates.

Format of the Course

• Interactive lectures and discussions.
• Hands-on exercises using digital tools and scenarios.
• Practical simulations of real sales interactions.

Course Customization Options

• This course can be adapted to your organisation’s specific products, services, and digital sales strategy.

What will you gain

After the completion of this course, you will become a certified SMM strategy professional and obtain the qualifications below:

• Attain expertise in the essentials of the social media landscape
• Consolidate and master your existing social media knowledge
• Be competent to build outstanding Social Media Campaigns
• Successfully implement Social Media strategies and campaigns
• Effectively create compelling content to increase your online presence
• Attract a larger audience via communication with influencers
• Generate a social media strategy that works and brings results
• Study the current and future trends in the Social Media landscape
• Design an action plan that comprises the key knowledge and tools
• Become a certified SMM Strategist and achieve professional growth
• Possess the best knowledge and expert tips on the subject

Over a 7-hour training session, participants will gain a comprehensive understanding of the Google advertising ecosystem, including where to display advertisements and the advantages of various ad formats. This course is highly practical, with participants spending the majority of their time in a live Google Ads account, manually configuring a campaign under the guidance of an experienced instructor. Beyond initial setup, learners will acquire essential skills for optimising campaigns to achieve satisfactory outcomes.

The training is delivered by an active industry practitioner who routinely manages Google advertising campaigns. The final 30 minutes of the course are reserved for a Q&A session, allowing participants to receive personalised answers to their questions about advertising on Google Ads.

Target Audience:
The Google Ads Fundamentals Course is designed for individuals who possess a foundational understanding of internet marketing and wish to expand their expertise by mastering the capabilities of Google’s primary advertising platform.

This instructor-led, live training in South Africa (online or onsite) targets intermediate-level marketing professionals who wish to automate repetitive tasks, nurture leads effectively, and optimise customer engagement through workflow automation. <\/p>

Upon completion of this training, participants will be able to: <\/p>

• Utilise Make to automate marketing campaigns and lead nurturing workflows. <\/li>
• Create personalised customer journey maps through integrated platforms. <\/li>
• Synchronise data across marketing tools like Mailchimp, HubSpot, and social media platforms. <\/li>
• Monitor and analyse automated workflows to optimise campaign performance. <\/li>
• Adopt best practices for scalable marketing automation strategies. <\/li> <\/ul>

Key Learning Outcomes:

• Gain insight into the diverse possibilities within the internet marketing landscape.
• Understand the nuances of various advertising platforms, as well as the critical roles of SEO and analytics.
• Acquire the skills to develop marketing strategies tailored for both personal projects and corporate needs.
• Master the specifics of constructing effective marketing strategies and operational processes.
• Learn best practices for collaborating with other digital agencies.

Core Skills

• Developing robust marketing strategies.
• Evaluating strategy performance.
• Identifying priority platforms relevant to specific business activities.
• Establishing effective cooperation processes with agencies and assessing their outcomes.

Professional Attitudes

• Conscious management of marketing initiatives, whether handled by an internal team or an external agency, along with the preparation of comprehensive digital strategies.
• Confidence in executed activities, supported by a clear awareness of the steps taken and tests conducted.

This instructor-led, live training in South Africa (online or onsite) is designed for beginner to intermediate-level marketers who wish to create, manage, and optimise advertising campaigns on major social media platforms.

By the end of this training, participants will be able to:

• Develop a structured approach to social media campaign creation.
• Set up and manage ad campaigns on Facebook, Google, and TikTok.
• Define campaign objectives and select the right ad formats.
• Identify and target the ideal audience for ad campaigns.
• Optimise ad performance using analytics and A/B testing.
• Allocate budgets effectively to maximise return on investment.