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Course Outline
1. Introduction to Internet Marketing
- a. Defining 'internet marketing'
- b. Understanding performance metrics
- c. Exploring digital opportunities (advertising platforms, SEO, and analytics)
- d. Planning your digital activities
2. Developing a Marketing Strategy
- a. Preparing a brief and defining clear objectives
- b. Selecting advertising platforms and prioritising activities (introduction to campaign types within specific activities)
- c. Creating an action plan, timeline, and personas, while considering tests and industry trends
- d. Budgeting and managing expenditure over time
3. Managing Your Marketing Team
- a. Collaborating with an agency: exploring various forms of partnership
- b. Weighing the pros and cons of agency cooperation
- c> Managing an in-house marketing team, allocating tasks, and maximising performance
- d. Implementing processes and tools to streamline workflow
4. Measuring e-Marketing Effectiveness
- a. Key criteria for assessing activity effectiveness
- b. Fundamental performance indicators
- c> Analysing sample campaign reports, including platform-specific reports, analytics data, and dedicated reports
Requirements
Foundational knowledge of internet marketing.
7 Hours
Testimonials (1)
Found the entire two days of training very informative and educational, but the content covered on Day 2 (Social Media & Mobile Marketing, Analytics, as well as Strategy & Planning) was the most valuable to me as it relates directly to my current line of work.
