Digital Sales Excellence: Customer Acquisition, Engagement, and Retention Training Course

A brand’s digital presence is crucial for a business’s survival in today’s interconnected world.

This instructor-led, live training is designed for marketing professionals at all levels who wish to strengthen a business’s online brand positioning, evaluate brand performance, and manage brand image and reputation through a thorough Online Brand Audit.

The cumulative effect of multiple online touchpoints ultimately shapes how your target audiences perceive your company, and whether they choose to do business with you.

Conducting an online brand audit has become standard practice for businesses to evaluate and strengthen their brand positioning within a specific market.

In addition to assessing your brand’s owned online assets for strengths and weaknesses, this audit will dissect how your brand is being discussed on external channels your business does not own, to evaluate brand perception.

By the end of conducting an online brand audit, you will be empowered to develop a transformative brand marketing strategy that aligns with broader business goals.

Although this course falls under the category of 'Brand Management', it intersects with many other disciplines within an organisation; from customer experience and online user journeys to uncovering insights to marketing strategy and planning.

By the end of this training, participants will be able to:

• Evaluate a brand’s online presence for strengths and weaknesses.
• Uncover a business’s online reputation and image.
• Identify and strengthen a brand’s positioning in a given market.
• Build a results-driven brand strategy and integrated online marketing communication plan.
• Conduct a competitive brand analysis and build industry perceptual maps.
• Conduct an SEO audit.
• Learn the updated SEO guidelines in the age of AI.
• Uncover valuable insights about how different customer groups perceive a business and its products or services.
• Administer online social listening.
• Use AI to make conducting routine brand audits more efficient.

This live, instructor-led training in South Africa (available online or onsite) targets social media managers and marketing professionals from beginner to intermediate levels who seek to establish and manage online communities, craft impactful content strategies, and boost brand engagement.

Upon completing this training, participants will be equipped to:

• Identify target audiences and align social media strategies with their specific needs.
• Choose the most suitable social media platforms to support business objectives.
• Formulate effective content strategies, encompassing content pillars, diverse formats, and editorial calendars.
• Conduct competitor analyses to sharpen social media tactics.
• Construct paid advertising campaigns and evaluate their effectiveness.
• Effectively engage with and moderate online communities.
• Manage social media crises while preserving brand reputation.
• Adopt ethical best practices and establish comprehensive social media policies.

This instructor-led digital marketing course in South Africa prepares professionals with the essential strategies needed for success. Learners gain insight into SEO, PPC, social media, email, and mobile marketing, while developing the skills to master analytics and channel planning to drive tangible business growth.

This instructor-led, live training in South Africa (online or onsite) targets intermediate-level marketing professionals who wish to automate repetitive tasks, nurture leads effectively, and optimise customer engagement through workflow automation. <\/p>

Upon completion of this training, participants will be able to: <\/p>

• Utilise Make to automate marketing campaigns and lead nurturing workflows. <\/li>
• Create personalised customer journey maps through integrated platforms. <\/li>
• Synchronise data across marketing tools like Mailchimp, HubSpot, and social media platforms. <\/li>
• Monitor and analyse automated workflows to optimise campaign performance. <\/li>
• Adopt best practices for scalable marketing automation strategies. <\/li> <\/ul>

This instructor-led, live training in South Africa (delivered online or onsite) is designed for beginner to intermediate marketers aiming to create, manage, and refine advertising campaigns on prominent social media platforms.

Upon completion of this training, participants will be capable of:

• Adopting a structured approach to social media campaign creation.
• Establishing and managing ad campaigns on Facebook, Google, and TikTok.
• Setting campaign objectives and selecting suitable ad formats.
• Identifying and targeting the ideal audience for ad campaigns.
• Optimising ad performance using analytics and A/B testing.
• Allocating budgets efficiently to maximise return on investment.