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Course Outline
Defining the Target Market
- Comprehending audience personas
- Applying market research techniques
- Recognising the social media habits of target customers
Selecting the Right Social Media Platforms
- Evaluating platforms (Facebook, Instagram, LinkedIn, Twitter, TikTok, etc.)
- Aligning business goals with the unique strengths of each platform
- Optimising profiles to maximise engagement
Building a Social Media Strategy
- Developing content pillars and defining content types
- Creating a content calendar and scheduling posts
- Balancing organic and paid content efforts
Competitor Analysis
- Identifying key competitors
- Analysing their social media strategies
- Adapting insights to gain a competitive advantage
Creating and Managing Paid Ads
- Introduction to social media advertising
- Setting up ad campaigns and targeting specific audiences
- Tracking ad performance and implementing optimisations
Community Moderation and Engagement
- Best practices for responding to followers
- Handling negative feedback and complaints professionally
- Encouraging user-generated content and active interaction
Social Media Crisis Management
- Recognising potential social media crises
- Developing a comprehensive crisis response plan
- Maintaining brand credibility under pressure
Measuring Success with Social Media Metrics
- Key performance indicators (KPIs) in social media
- Utilising analytics tools to track progress
- Adapting strategies based on data-driven insights
Social Media Policies and Ethics
- Creating internal social media guidelines
- Understanding legal considerations and data privacy
- Practising ethical engagement and responsible content sharing
Summary and Next Steps
- Recap of key concepts
- Resources for continued learning
- Q&A and discussion
Requirements
- A foundational understanding of various social media platforms
- Familiarity with core digital marketing concepts
- Prior experience in content creation is advantageous
Target Audience
- Social media managers
- Marketing professionals
21 Hours
Testimonials (1)
Found the entire two days of training very informative and educational, but the content covered on Day 2 (Social Media & Mobile Marketing, Analytics, as well as Strategy & Planning) was the most valuable to me as it relates directly to my current line of work.
