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Course Outline

Introduction to Customer Communication

  • The importance of effective communication.
  • Emotional intelligence applied to customer relations.
    • Principles of emotional intelligence when dealing with difficult clients.
    • Active listening and empathy.
    • Strategic phrases to shift a difficult client’s attitude.
  • Characteristics of today’s customers.
  • Factors that create a difficult client:
    • Their nature or personality.
    • Their desire to gain extra benefits from their situation.
    • Lack of understanding of sales conditions.
    • Poor customer service received.
    • Failure to meet product or service quality standards.
    • Personal or financial damages due to inefficient service.

Types of Conflicts in Commercial Relationships

  • Conflicts arising from misunderstandings.
  • Conflicts due to deduction errors.
  • Conflicts due to unmet expectations.

Handling Complaints and Claims

  • Identifying the problem.
  • Assigning responsibility for conflict management.
  • Techniques for handling objections (e.g., the "fog bank" technique).
  • Case study: handling a complaint about unsatisfactory service.

Strategies for Conflict Resolution

  • Steps for effective resolution.
  • Active listening and proposing solutions.
  • Specific techniques for dealing with difficult clients (e.g., the "mirror" technique).
  • Turning an objection into a sales opportunity.
  • Other useful strategies.

Self-Care and Emotional Management

  • The importance of self-care when dealing with complex clients.
  • Techniques for managing stress and frustration.

Customer Satisfaction Surveys and Service Evaluation

  • The purpose and importance of customer satisfaction surveys.
  • Designing effective survey questions.
  • Collecting and analysing feedback data.
  • Using insights to improve service quality and client retention.

Additional Practical Cases with Participants

  • Role-playing: managing challenging customer interactions.
  • Group analysis of real-world customer complaints.
  • Developing a follow-up and service evaluation plan.

Summary and Next Steps

Requirements

  • A foundational understanding of customer service principles.
  • Prior experience in client-facing roles.
  • A desire to develop communication and conflict resolution skills.

Audience

  • Customer service representatives.
  • Sales and account management staff.
  • Supervisors and team leaders managing client relations.
 14 Hours

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