Course Outline
Introduction to Customer Communication
- The importance of effective communication.
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Emotional intelligence applied to customer relations.
- Principles of emotional intelligence when dealing with difficult clients.
- Active listening and empathy.
- Strategic phrases to shift a difficult client’s attitude.
- Characteristics of today’s customers.
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Factors that create a difficult client:
- Their nature or personality.
- Their desire to gain extra benefits from their situation.
- Lack of understanding of sales conditions.
- Poor customer service received.
- Failure to meet product or service quality standards.
- Personal or financial damages due to inefficient service.
Types of Conflicts in Commercial Relationships
- Conflicts arising from misunderstandings.
- Conflicts due to deduction errors.
- Conflicts due to unmet expectations.
Handling Complaints and Claims
- Identifying the problem.
- Assigning responsibility for conflict management.
- Techniques for handling objections (e.g., the "fog bank" technique).
- Case study: handling a complaint about unsatisfactory service.
Strategies for Conflict Resolution
- Steps for effective resolution.
- Active listening and proposing solutions.
- Specific techniques for dealing with difficult clients (e.g., the "mirror" technique).
- Turning an objection into a sales opportunity.
- Other useful strategies.
Self-Care and Emotional Management
- The importance of self-care when dealing with complex clients.
- Techniques for managing stress and frustration.
Customer Satisfaction Surveys and Service Evaluation
- The purpose and importance of customer satisfaction surveys.
- Designing effective survey questions.
- Collecting and analysing feedback data.
- Using insights to improve service quality and client retention.
Additional Practical Cases with Participants
- Role-playing: managing challenging customer interactions.
- Group analysis of real-world customer complaints.
- Developing a follow-up and service evaluation plan.
Summary and Next Steps
Requirements
- A foundational understanding of customer service principles.
- Prior experience in client-facing roles.
- A desire to develop communication and conflict resolution skills.
Audience
- Customer service representatives.
- Sales and account management staff.
- Supervisors and team leaders managing client relations.
Testimonials (3)
I especially appreciated the instructor’s ability to give thorough, well-explained answers to questions specific to my personal situation.
HASAN TAHA URLU - Huber Turkiye
Course - Assertiveness
interaction and discussion with each other in different groups, together with some games.
- Netherlands Business Support Office (NBSO) Indonesia
Course - High-Impact Communication Skills
Training was tailored to my needs