AI in Digital Marketing Training Course

Advertising and Creativity employs a cross-disciplinary approach that weaves together storytelling, emerging trends, artificial intelligence, and artistic creativity to elevate brand strategies and campaigns.

This instructor-led live training, available online or onsite, is designed for beginner to intermediate-level professionals aiming to strengthen their capability in crafting impactful advertising strategies and creative campaigns.

Upon completion of this training, participants will be able to:

• Develop compelling brand narratives using effective storytelling techniques.
• Analyze international and national advertising trends alongside award-winning campaigns.
• Apply AI tools and workflows specifically tailored for advertising organisations.
• Engage in hands-on creative exercises inspired by artistic methods.

Format of the Course

• Interactive lecture and discussion.
• Case study reviews of advertising campaigns.
• Hands-on art and creativity workshop.
• Practical exercises with AI advertising tools.

Course Customization Options

• To request a customized training for this course, please contact us to arrange.

The application of artificial intelligence technologies to enhance sales, targeting, personalization, and campaign optimization in advertising.

This instructor-led live training, available online or onsite, is designed for intermediate-level OOH/DOOH sales professionals who wish to leverage AI for prospecting, proposal personalization, data analysis, and pitch simulation. The training focuses on programmatic integrations such as DV360 and Place Exchange.

By the end of this training, participants will be able to:

• Apply AI tools to identify and qualify high-value prospects.
• Use AI-driven personalization to create compelling client proposals.
• Analyze campaign performance data for actionable insights.
• Simulate sales pitches using AI for preparation and improvement.

Format of the Course

• Interactive lecture and discussion.
• Lots of exercises and practice.
• Hands-on implementation in a live-lab environment.

Course Customization Options

• To request a customized training for this course, please contact us to arrange.

This course examines practical applications of artificial intelligence within institutional marketing for private higher education. It addresses content creation and positioning, reputation management, campaign optimization, product innovation, academic-program enhancement, internal change and culture, and stakeholder engagement, all viewed through an AI-enabled lens.

This instructor-led, live training (available online or onsite) is designed for intermediate-level marketing and communications professionals in higher education who wish to apply AI to enhance student recruitment, institutional reputation, program differentiation, and operational effectiveness.

Upon completion of this training, participants will be able to:

• Create AI-assisted academic and brand positioning content aligned with target personas and channels.
• Design AI-informed reputation and PR strategies for online and offline contexts.
• Optimize digital campaigns using segmentation, attribution, and advanced analytics.
• Propose AI-driven innovations for programs and value-added services.
• Plan internal change and digital culture initiatives to support AI adoption.
• Design engagement tactics for schools and prospective students supported by AI workflows.

Format of the Course

• Interactive lecture and discussion.
• Hands-on labs using example AI workflows and templates.
• Group exercises, case studies, and a short capstone design session.

Course Customization Options

• To request a customized version tailored to your institution, please contact us to arrange.

This hands-on course demonstrates how accessible, no-code and low-code AI tools can be applied to everyday sales and market analysis tasks — from automating routine work to building predictive insights and visual dashboards.

This instructor-led, live training (online or onsite) is aimed at beginner-level to intermediate-level commercial professionals who wish to adopt AI tools to increase productivity, improve market intelligence, and make data-driven sales decisions.

By the end of this training, participants will be able to:

• Describe key AI concepts and tools relevant to sales and market analysis.
• Automate administrative and communication tasks using AI assistants.
• Prepare and analyze sales and market data with AI-assisted features in Excel and Power BI.
• Build simple predictive models and interpret short-term forecasts for customer behavior and demand.
• Create dashboards and visual reports that communicate sales and market insights.
• Design a basic AI-assisted workflow to improve productivity and decision-making in commercial teams.

Format of the Course

• Short interactive lectures and live demonstrations.
• Hands-on guided exercises using ChatGPT, Excel, and Power BI.
• Case-based activities and a final practical mini-project.

Course Customization Options

• To request a customized training for this course, please contact us to arrange.

ChatGPT is a conversational AI tool designed to boost productivity by supporting content development, research, communication, and the automation of workflows.

This instructor-led live training (available online or onsite) targets professionals with little to no prior experience in AI who aim to enhance their efficiency by integrating ChatGPT into their daily routines.

Upon completing this training, participants will be able to:

• Grasp the fundamentals of ChatGPT and its underlying mechanics.
• Apply ChatGPT effectively across various workplace scenarios.
• Craft and refine prompts to elicit superior responses.
• Recognise the tool's constraints and adhere to best practices.

Course Format

• Interactive lectures and group discussions.
• Abundant exercises and practical sessions.
• Hands-on implementation within a live lab environment.

Customisation Options

• To arrange a bespoke version of this course, please contact us to discuss your requirements.

This instructor-led live training in South Africa (online or onsite) is designed for marketing professionals seeking to utilise ChatGPT for their campaigns. Participants will learn how to leverage ChatGPT for marketing purposes, including content creation, customer support, and social media management.

Upon completion of this training, participants will be able to:

• Grasp the fundamentals of ChatGPT and its operational mechanisms.
• Utilise ChatGPT to create engaging marketing copy, blog posts, and social media content.
• Develop a ChatGPT-driven chatbot to enhance customer support and engagement.
• Incorporate ChatGPT into their marketing strategy to conserve time and boost efficiency.

This instructor-led, live training in South Africa (online or onsite) is aimed at beginner-level to intermediate-level marketing professionals who wish to use ChatGPT to increase productivity, enhance content quality, and reduce time spent on repetitive marketing and communication tasks.

By the end of this training, participants will be able to:

• Structure prompts that generate high-quality, tailored content.
• Create complete marketing campaigns faster using ChatGPT.
• Draft and translate emails, reports, and client communications efficiently.
• Summarize financial data and generate reports and presentations automatically.

This instructor-led, live training in South Africa (online or onsite) is aimed at intermediate-level to advanced-level marketing professionals who wish to learn the application of DeepSeek in real-time data analysis, customer behaviour prediction, and automated marketing campaign management.

By the end of this training, participants will be able to:

• Implement DeepSeek-powered models to analyse customer data and optimise marketing strategies.
• Leverage AI for audience segmentation and personalised marketing.
• Integrate DeepSeek with marketing automation tools for campaign management.
• Apply predictive analytics to forecast customer behaviour and improve targeting efforts.

This instructor-led, live training in South Africa (online or onsite) is designed for marketing professionals, digital strategists, and tech enthusiasts at all levels who wish to harness the power of generative AI to create personalised marketing campaigns.

By the end of this training, participants will be able to:

• Understand the fundamentals of generative AI and its applications in marketing.
• Utilise generative AI tools and platforms for campaign creation.
• Develop personalised marketing content using AI models.
• Integrate AI-generated content into broader marketing strategies.
• Analyse and optimise AI-driven marketing campaigns for better performance.

This instructor-led, live training in South Africa (online or onsite) is aimed at intermediate-level marketing and sales professionals who wish to leverage AI prompt engineering for personalised campaigns, customer engagement, and automated sales processes.

By the end of this training, participants will be able to:

• Understand the fundamentals of AI-driven prompt engineering in marketing and sales.
• Use AI to generate high-converting marketing copy and ad creatives.
• Automate customer engagement with AI-generated responses.
• Leverage AI for data-driven sales insights and forecasting.
• Integrate AI tools into marketing and sales automation workflows.