Thank you for sending your enquiry! One of our team members will contact you shortly.
Thank you for sending your booking! One of our team members will contact you shortly.
Course Outline
Module 1: Storytelling for Brands
- Core principles of brand storytelling
- Building emotional connections with audiences
- Examination of successful narrative case studies
Module 2: Advertising Trends
- Overview of global and local advertising trends
- Analyzing award-winning campaigns
- Extracting lessons for creative inspiration
Module 3: Artificial Intelligence in Advertising
- Introduction to AI tools for creative industries
- Integrating AI into advertising workflows
- Practical demonstrations for campaign design
Module 4: Creativity and Art Workshop
- Creativity techniques inspired by the Artbrand Atelier style (Instagram reference)
- Translating artistic methods into advertising concepts
- Team-based workshop: evolving art into a campaign
Summary and Next Steps
Requirements
- A foundational understanding of basic marketing concepts
- Experience in communication or creative projects
- Familiarity with advertising campaigns
Audience
- Marketing and communication professionals
- Creative directors and design teams
- Brand managers
10 Hours
Testimonials (2)
I had never really used ChatGBT before. I will try to start using it more for projects or for the gathering of information
Hans Heydorn - Shining3D Technology GmbH
Course - ChatGPT for Productivity in Marketing Teams
Able to pivot upon audience suggestions - ie able to create a real AI agent scenario on the spot.
