DeepSeek for Marketing Training Course

Advertising and Creativity employs a cross-disciplinary approach that weaves together storytelling, emerging trends, artificial intelligence, and artistic creativity to elevate brand strategies and campaigns.

This instructor-led live training, available online or onsite, is designed for beginner to intermediate-level professionals aiming to strengthen their capability in crafting impactful advertising strategies and creative campaigns.

Upon completion of this training, participants will be able to:

• Develop compelling brand narratives using effective storytelling techniques.
• Analyze international and national advertising trends alongside award-winning campaigns.
• Apply AI tools and workflows specifically tailored for advertising organisations.
• Engage in hands-on creative exercises inspired by artistic methods.

Format of the Course

• Interactive lecture and discussion.
• Case study reviews of advertising campaigns.
• Hands-on art and creativity workshop.
• Practical exercises with AI advertising tools.

Course Customization Options

• To request a customized training for this course, please contact us to arrange.

This instructor-led, live training in South Africa (online or onsite) is aimed at intermediate-level developers, data engineers, and software teams who wish to implement DeepSeek Coder for AI-assisted software development, automation, and optimization.

By the end of this training, participants will be able to:

• Implement AI-assisted code generation and refactoring in large-scale projects.
• Leverage AI-powered debugging to enhance software reliability.
• Integrate DeepSeek Coder into DevOps and CI/CD pipelines.
• Use AI for intelligent automation in software engineering workflows.

This instructor-led, live training in South Africa (online or on-site) is designed for advanced AI engineers and data scientists with intermediate-to-advanced experience who wish to enhance DeepSeek model performance, reduce latency, and efficiently deploy AI solutions using modern MLOps practices.

By the end of this training, participants will be able to:

• Optimise DeepSeek models for efficiency, accuracy, and scalability.
• Implement best practices for MLOps and model versioning.
• Deploy DeepSeek models on both cloud and on-premise infrastructure.
• Monitor, maintain, and scale AI solutions effectively.

This instructor-led, live training in South Africa (online or onsite) is aimed at advanced-level AI engineers, developers, and data analysts who wish to master prompt engineering strategies to maximize the effectiveness of DeepSeek LLM in real-world applications.

By the end of this training, participants will be able to:

• Craft advanced prompts to optimize AI responses.
• Control and refine AI-generated text for accuracy and consistency.
• Leverage prompt chaining and context management techniques.
• Mitigate biases and enhance ethical AI usage in prompt engineering.

This instructor-led, live training in South Africa (online or onsite) targets intermediate to advanced architects, urban planners, and design professionals who wish to incorporate AI into their design process, from conceptualisation through to final deliverables.

Upon completion of this training, participants will be able to:

• Create design variations using AI-powered text-to-video and image generation platforms.
• Leverage AI to develop floor plans, cross-sections, elevations, and material palettes.
• Verify compliance with regulations through AI-driven design validation.
• Weave AI workflows into Revit and other rendering software.

This instructor-led, live training in South Africa (online or onsite) is designed for intermediate-level developers, software engineers, and data scientists aiming to utilise DeepSeek APIs to build AI-powered applications.

Upon completing this training, participants will be able to:

• Grasp the capabilities of DeepSeek APIs.
• Integrate DeepSeek APIs into applications.
• Implement AI-powered automation and chatbots.
• Optimise API performance and manage API calls effectively.

This instructor-led live training in South Africa (online or on-site) is designed for marketers who wish to utilise AI to enhance digital marketing strategies through valuable customer insights.

By the end of this training, participants will be able to:

• Utilise AI software to improve the way brands connect to users.
• Use chatbots to optimise the user-experience.
• Increase productivity and revenue through the automation of tasks.

The application of artificial intelligence technologies to enhance sales, targeting, personalization, and campaign optimization in advertising.

This instructor-led live training, available online or onsite, is designed for intermediate-level OOH/DOOH sales professionals who wish to leverage AI for prospecting, proposal personalization, data analysis, and pitch simulation. The training focuses on programmatic integrations such as DV360 and Place Exchange.

By the end of this training, participants will be able to:

• Apply AI tools to identify and qualify high-value prospects.
• Use AI-driven personalization to create compelling client proposals.
• Analyze campaign performance data for actionable insights.
• Simulate sales pitches using AI for preparation and improvement.

Format of the Course

• Interactive lecture and discussion.
• Lots of exercises and practice.
• Hands-on implementation in a live-lab environment.

Course Customization Options

• To request a customized training for this course, please contact us to arrange.

This course examines practical applications of artificial intelligence within institutional marketing for private higher education. It addresses content creation and positioning, reputation management, campaign optimization, product innovation, academic-program enhancement, internal change and culture, and stakeholder engagement, all viewed through an AI-enabled lens.

This instructor-led, live training (available online or onsite) is designed for intermediate-level marketing and communications professionals in higher education who wish to apply AI to enhance student recruitment, institutional reputation, program differentiation, and operational effectiveness.

Upon completion of this training, participants will be able to:

• Create AI-assisted academic and brand positioning content aligned with target personas and channels.
• Design AI-informed reputation and PR strategies for online and offline contexts.
• Optimize digital campaigns using segmentation, attribution, and advanced analytics.
• Propose AI-driven innovations for programs and value-added services.
• Plan internal change and digital culture initiatives to support AI adoption.
• Design engagement tactics for schools and prospective students supported by AI workflows.

Format of the Course

• Interactive lecture and discussion.
• Hands-on labs using example AI workflows and templates.
• Group exercises, case studies, and a short capstone design session.

Course Customization Options

• To request a customized version tailored to your institution, please contact us to arrange.

This hands-on course demonstrates how accessible, no-code and low-code AI tools can be applied to everyday sales and market analysis tasks — from automating routine work to building predictive insights and visual dashboards.

This instructor-led, live training (online or onsite) is aimed at beginner-level to intermediate-level commercial professionals who wish to adopt AI tools to increase productivity, improve market intelligence, and make data-driven sales decisions.

By the end of this training, participants will be able to:

• Describe key AI concepts and tools relevant to sales and market analysis.
• Automate administrative and communication tasks using AI assistants.
• Prepare and analyze sales and market data with AI-assisted features in Excel and Power BI.
• Build simple predictive models and interpret short-term forecasts for customer behavior and demand.
• Create dashboards and visual reports that communicate sales and market insights.
• Design a basic AI-assisted workflow to improve productivity and decision-making in commercial teams.

Format of the Course

• Short interactive lectures and live demonstrations.
• Hands-on guided exercises using ChatGPT, Excel, and Power BI.
• Case-based activities and a final practical mini-project.

Course Customization Options

• To request a customized training for this course, please contact us to arrange.

ChatGPT is a conversational AI tool designed to boost productivity by supporting content development, research, communication, and the automation of workflows.

This instructor-led live training (available online or onsite) targets professionals with little to no prior experience in AI who aim to enhance their efficiency by integrating ChatGPT into their daily routines.

Upon completing this training, participants will be able to:

• Grasp the fundamentals of ChatGPT and its underlying mechanics.
• Apply ChatGPT effectively across various workplace scenarios.
• Craft and refine prompts to elicit superior responses.
• Recognise the tool's constraints and adhere to best practices.

Course Format

• Interactive lectures and group discussions.
• Abundant exercises and practical sessions.
• Hands-on implementation within a live lab environment.

Customisation Options

• To arrange a bespoke version of this course, please contact us to discuss your requirements.

This instructor-led live training in South Africa (online or onsite) is designed for marketing professionals seeking to utilise ChatGPT for their campaigns. Participants will learn how to leverage ChatGPT for marketing purposes, including content creation, customer support, and social media management.

Upon completion of this training, participants will be able to:

• Grasp the fundamentals of ChatGPT and its operational mechanisms.
• Utilise ChatGPT to create engaging marketing copy, blog posts, and social media content.
• Develop a ChatGPT-driven chatbot to enhance customer support and engagement.
• Incorporate ChatGPT into their marketing strategy to conserve time and boost efficiency.

This instructor-led, live training in South Africa (online or onsite) is aimed at beginner-level to intermediate-level marketing professionals who wish to use ChatGPT to increase productivity, enhance content quality, and reduce time spent on repetitive marketing and communication tasks.

By the end of this training, participants will be able to:

• Structure prompts that generate high-quality, tailored content.
• Create complete marketing campaigns faster using ChatGPT.
• Draft and translate emails, reports, and client communications efficiently.
• Summarize financial data and generate reports and presentations automatically.

This instructor-led, live training in South Africa (online or onsite) is designed for marketing professionals, digital strategists, and tech enthusiasts at all levels who wish to harness the power of generative AI to create personalised marketing campaigns.

By the end of this training, participants will be able to:

• Understand the fundamentals of generative AI and its applications in marketing.
• Utilise generative AI tools and platforms for campaign creation.
• Develop personalised marketing content using AI models.
• Integrate AI-generated content into broader marketing strategies.
• Analyse and optimise AI-driven marketing campaigns for better performance.

This instructor-led, live training in South Africa (online or onsite) is aimed at intermediate-level marketing and sales professionals who wish to leverage AI prompt engineering for personalised campaigns, customer engagement, and automated sales processes.

By the end of this training, participants will be able to:

• Understand the fundamentals of AI-driven prompt engineering in marketing and sales.
• Use AI to generate high-converting marketing copy and ad creatives.
• Automate customer engagement with AI-generated responses.
• Leverage AI for data-driven sales insights and forecasting.
• Integrate AI tools into marketing and sales automation workflows.