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 Duration 7 hours

Course Outline

Introduction

• Understanding product failure: the risks of building solutions for unmet needs

Customer Interviews

• Developing an effective interview guide
• Questioning techniques that prevent leading the respondent
• Synthesising collected data and insights

Journey and Process Mapping

• Visualising the customer journey
• Identifying critical pain points

From Insights to Action

• Formulating hypotheses from insights
• Converting hypotheses into prioritised backlog items

Prototype Testing

• Low-fidelity testing to validate ideas before development
• Collaborating with UX teams on prototype creation

Practical Application

• Conducting an interview cycle and creating a journey map for a real scenario

Summary and Future Steps

Requirements

Prerequisites

• No previous experience in customer research is necessary.

Target Audience

• Product Owners and Product Managers
• UX Designers and Researchers
• Business teams looking to drive decisions with customer-centric data

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