Course Outline
Introduction
• Understanding product failure: the risks of building solutions for unmet needs
Customer Interviews
• Developing an effective interview guide
• Questioning techniques that prevent leading the respondent
• Synthesising collected data and insights
Journey and Process Mapping
• Visualising the customer journey
• Identifying critical pain points
From Insights to Action
• Formulating hypotheses from insights
• Converting hypotheses into prioritised backlog items
Prototype Testing
• Low-fidelity testing to validate ideas before development
• Collaborating with UX teams on prototype creation
Practical Application
• Conducting an interview cycle and creating a journey map for a real scenario
Summary and Future Steps
Requirements
Prerequisites
• No previous experience in customer research is necessary.
Target Audience
• Product Owners and Product Managers
• UX Designers and Researchers
• Business teams looking to drive decisions with customer-centric data
Testimonials (3)
Bearing in mind what to take into consideration when I design process flows, to ensure the UX will benefit or become easy to implement.
Lineo Nchaba - Revenue Services Lesotho
Course - User Experience (UX) Design
Experimenting with tools
Nuwan Gunaratne - AZQORE
Course - User Experience Design with Figma
Our trainer, Yashank, was incredibly knowledgeable. He modified the curriculum to match what we truly needed to learn, and we had a great learning experience with him. His understanding of the domain he was teaching was impressive; he shared insights from real experience and helped us solve actual problems we were facing in our work.