Agile Product Management - Growth Marketing Training Course
Agile Product Management is an approach for developing products and services that places emphasis on adaptability, teamwork, and swift response to change across the entire product development lifecycle.
This instructor-led, live training (available online or onsite) is designed for marketing leaders who want to understand how to utilise Agile frameworks to refine growth marketing strategies, build customer-focused products, and drive scalable growth.
By the end of this training, participants will be able to:
- Comprehend the core frameworks applied in agile product management.
- Evaluate the potential demand for new products and services.
- Acquire skills in pricing new products and techniques for optimising value.
Course Format
- Interactive lectures and discussions.
- Ample exercises and practice sessions.
- Practical implementation within a live-lab environment.
Course Customization Options
- To request customized training for this course, please contact us to make arrangements.
Course Outline
Introduction
Understanding the Product Management Framework
Product Management Success Factors
Identifying and Managing Stakeholder Expectations
Forecasting Sales and Revenues
Developing Financials for the Business Case
Value Engineering Products to the Market Price Points
Developing Strategies for Pricing
Establishing Quality Criteria and Management
Understanding the Agile Delivery Triangle
Types of Project Lifecycle
Understanding the Agile Process and Planning Techniques
Using Burndown Charts for Delivery Control
Summary and Next Steps
Requirements
- Basic understanding of product management concepts
- Familiarity with Agile methodologies
Audience
- Marketing executives
- Brand managers
Need help picking the right course?
southafrica@nobleprog.co.za or +27 (0)10 005 5793
Agile Product Management - Growth Marketing Training Course - Enquiry
Testimonials (2)
The training was practical and straight forward
Mutu Bengui - EMIS - Empresa Interbancaria de Servicos, S.A
Course - Agile Product Management - Growth Marketing
The treiner approach was very good, and demostrated knowledge of the subject
Osvaldo Calombe - EMIS - Empresa Interbancaria de Servicos, S.A
Course - Agile Product Management - Growth Marketing
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