Online Social Media Training in South Africa

Crisis communication and emotional regulation within the field are essential competencies for personnel representing public service entities who have direct engagement with communities. This programme offers self-regulation tools, response protocols, and assertive communication techniques to manage complaints, viral incidents, and confrontations with political stakeholders, all while safeguarding institutional reputation.

This instructor-led, live training (available online or onsite) is designed for field operations, commercial, and institutional relations personnel in public services who wish to enhance their emotional and communicative response capabilities in high-pressure, high-exposure situations.

By the conclusion of this training, participants will be able to:

• Apply the ABC protocol to manage crises and public confrontations in the field.
• Regulate their emotions when facing aggressive complaints or public criticism.
• Utilise assertive communication techniques with hostile stakeholders.
• Implement de-escalation strategies in real time.
• Develop a personal action plan for post-incident management.

Format of the Course

• Interactive lecture and discussion.
• Extensive exercises and practice.
• Case study analysis and small-group workshops.

Course Customization Options

• To request a customized training, please contact us to arrange.

This programme is ideally suited for individuals pursuing careers in digital marketing and strategic planning. The course explores the fundamental concepts required to establish a strong presence in digital media. Participants will receive an introduction to core digital marketing principles, ranging from mobile and social media marketing to email campaigns, pay-per-click (PPC) advertising, and search engine optimisation (SEO). Towards the conclusion of the training, delegates will grasp the significance of data analytics and strategic planning, reinforced by relevant practical examples.