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Course Outline

1. Product Strategy

  • Identifying customer needs.
  • Market and competitor analysis.
  • Defining the market size relevant to the customer problem or need.
  • User segmentation and persona definition.
  • Product vision, purpose, and strategy.
  • Value/effort-based prioritisation.
  • Value maps and desired outcomes.

2. Product Development

  • User-centred design (UX/UI).
  • Incremental and iterative development with cross-functional teams (Scrum).
  • Backlog management and writing user stories.
  • Early validation techniques (MVP, experiments).
  • Defining product metrics.
  • Practical Design Thinking workshop.
  • Prompt engineering for leaders (AI applied to products).
  • Data-driven design.
  • Service design blueprint (service mapping).
  • Backlog management and prioritisation (session with an expert).

3. Product Delivery to the Customer

  • Release and roadmap management.
  • Go-to-market strategies.
  • Onboarding and measuring post-launch product experience.
  • Gathering feedback in production.
  • Coordination with marketing and sales.
  • Building the product funnel and monitoring dashboard.

4. Value Capture

  • Product metrics (NPS, DAU, retention, etc.).
  • Monetisation and pricing models.
  • Funnel analysis.
  • Customer value (LTV, CAC, ROI).
  • Data-driven iteration.
  • Product lifecycle management.
  • Scalability and sustainability of the product.
  • Product P&L.
  • Business case.

Summary and Next Steps

Requirements

  • Understanding of banking operations.
  • Experience in digital product development.
  • Familiarity with fundamental AI concepts.

Audience

  • Product managers within the banking sector.
  • Digital transformation leaders.
  • Banking professionals involved in AI-driven product design.
 40 Hours

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