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Duration 14 hours
Course Outline
Prompting Strategies with ChatGPT
- Introduction to ChatGPT and the fundamentals of prompt engineering.
- Generating content such as emails, summaries, reports, and conceptual ideas.
- Automating routine tasks using customised prompts in ChatGPT.
Google AI Ultra (Gemini) in Professional Settings
- Introduction to Gemini within Google Docs, Sheets, and Gmail.
- Real-time writing assistance, summarisation, and data insight generation.
- Collaborative workflows enhanced by AI within the Google ecosystem.
AI for Image and Video Creation
- Overview of leading platforms: Adobe Firefly, Runway ML, and Canva Magic Studio.
- Creating and editing AI-generated images for presentations and marketing campaigns.
- Producing video content using text-to-video capabilities.
AI Tools within Microsoft 365 (Copilot)
- Microsoft Copilot features in Word, Excel, and Outlook.
- Summarising lengthy documents and drafting communications.
- Visualising data and automating spreadsheet tasks with Copilot.
Cybersecurity and Ethical AI Practice
- Understanding data privacy and the risks associated with AI-generated content.
- Best practices for ethical AI tool utilisation within organisations.
- Compliance requirements and strategies for mitigating risk.
Practical AI Applications in Creative Workflows
- AI-assisted ideation for communication teams.
- AI-driven design iterations and rapid prototyping.
- Case studies focusing on video production and social media content.
Free and Accessible AI Tools for Daily Operations
- Exploration of AI tools with free tiers (e.g., Notion AI, Grammarly, DALL·E, Canva AI).
- Strategies for selecting tools based on specific workplace requirements.
- Guided experimentation and hands-on exploration.
Summary and Recommended Next Steps
Requirements
- Fundamental proficiency in office software such as Microsoft 365 and Google Workspace.
- Practical experience with digital communication or content creation workflows.
- Familiarity with online tools and cloud-based platforms.
Target Audience
- Communication specialists.
- Graphic designers and multimedia producers.
- Content creators and digital marketing teams.
