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Course Outline
DAY ONE
Introduction
- Key Qualities of a Professional Salesperson
- Selling, Negotiating, and Marketing: Understanding the Distinctions
Analysis and Planning Strategies
- Business Analysis
- Sales Forecasting
Understanding the Components of a Successful Sale
- The B2B Sales Process
- Understanding ‘How’ People Buy and ‘Why’ They Buy
- Facilitative vs. Consultative Selling
- The Buying and Selling Cycle
Knowing Your Customers
- Identifying the Right Decision-Maker in an Organisation
The Customer/Buyer Meeting
- Building Trust
- Selling Using the O.P.E.N. Technique
- Features, Advantages, and Benefits
DAY TWO
Writing Effective Proposals
Sales Presentations
- The 5Ps of an Effective Presentation
- Preparation
- Delivering a Presentation
- Identifying Buying Signals
Closing the Sale
- Overcoming Sales Resistance
- Concluding the Agreement
Maintaining Key Accounts
- Knowing Your Customers
- Understanding Needs and Expectations
- A Hierarchy of Client Needs
- Customer Relationship Management
- Follow-Up and Follow-Through
- Understanding Behavioural Styles in Selling
Keeping Yourself and Others Motivated
- Sales Motivation
- Setting SMARTER Goals
The Way Forward
Requirements
This programme is intended for individuals with at least two years of professional selling experience.
14 Hours
Testimonials (1)
it was a very good training based on experience