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Course Outline

DAY ONE

Introduction

  • Key Qualities of a Professional Salesperson
  • Selling, Negotiating, and Marketing: Understanding the Distinctions

Analysis and Planning Strategies

  • Business Analysis
  • Sales Forecasting

Understanding the Components of a Successful Sale

  • The B2B Sales Process
  • Understanding ‘How’ People Buy and ‘Why’ They Buy
  • Facilitative vs. Consultative Selling
  • The Buying and Selling Cycle

Knowing Your Customers

  • Identifying the Right Decision-Maker in an Organisation

The Customer/Buyer Meeting

  • Building Trust
  • Selling Using the O.P.E.N. Technique
  • Features, Advantages, and Benefits

DAY TWO

Writing Effective Proposals

Sales Presentations

  • The 5Ps of an Effective Presentation
  • Preparation
  • Delivering a Presentation
  • Identifying Buying Signals

Closing the Sale

  • Overcoming Sales Resistance
  • Concluding the Agreement

Maintaining Key Accounts

  • Knowing Your Customers
  • Understanding Needs and Expectations
  • A Hierarchy of Client Needs
  • Customer Relationship Management
  • Follow-Up and Follow-Through
  • Understanding Behavioural Styles in Selling

Keeping Yourself and Others Motivated

  • Sales Motivation
  • Setting SMARTER Goals

The Way Forward

Requirements

This programme is intended for individuals with at least two years of professional selling experience.

 14 Hours

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