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Course Outline

  • Module 1
    Introduction: Grasping core principles and definitions.
  • Module 2
    The Impact of Customer Experience: Driving differentiation, retention, and modern customer acquisition methods.
  • Module 3
    The CX Framework™: Our proprietary framework that drives CX Excellence.
  • Module 4
    The Customer Journey: Understanding Customer Personas and the five steps to effective customer journey mapping.
  • Module 5
    CX in Action: Exploring how employees and digital innovation transform your CX.
  • Module 6
    Four Stages to CX Excellence: Formulating your CX strategy for immediate organisational implementation.

Requirements

Who is this course designed for?

Our CX courses cater to a diverse audience, ranging from junior staff to senior professionals, executives, and even CEOs. This entry-level Professional Certificate is beneficial and rewarding for individuals at any stage of their business career.
The course is also highly pertinent for customer-facing teams, team leaders, and customer 'champions'.

 14 Hours

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