Course Outline
Foundations of Digital Marketing and E-commerce
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Define the scope and nature of digital marketing and e-commerce.
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Describe the roles and responsibilities of an entry-level digital marketer and e-commerce specialist.
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Explain the concept of a marketing funnel.
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Understand the core elements and objectives of a digital marketing and e-commerce strategy.
Attracting and Engaging Customers with Digital Marketing
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Identify strategies for building brand awareness among prospective customers.
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Explain the purpose of SEO (search engine optimization) and essential SEO terminology.
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Optimize website content for SEO purposes.
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Understand search engine marketing (SEM) and its benefits to businesses.
From Likes to Leads: Online Customer Interaction
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Define social media marketing and describe its primary purpose.
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Identify the core pillars of social media marketing: strategy, planning and publishing, listening and engagement, analytics and reporting, and advertising.
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Define the objectives of a social media campaign.
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Create, design, and repurpose engaging content for social media platforms.
Beyond the Inbox: Email Marketing
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Understand how email marketing integrates into a broader digital marketing strategy.
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Compose effective email copy, subject lines, and preview text.
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Test, execute, and optimize an email marketing campaign.
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Measure and analyze the results of email campaigns.
Assessing for Success: Marketing Analytics and Measurement
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Define media planning and associated strategies.
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Describe the criteria that define a successful marketing campaign.
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Evaluate metrics against performance goals and adjust marketing budgets or strategies accordingly.
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Develop presentations and reports to update stakeholders on campaign progress, success, and key insights.
Closing the Sale: Building, Launching, and Managing E-commerce Stores
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Understand essential e-commerce strategies and best practices.
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Explain what e-commerce stores and platforms are and how they function.
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Create an engaging online customer experience using industry best practices.
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Set up a mock e-commerce store using Shopify.
Guaranteed Satisfaction: Developing Online Customer Loyalty
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Identify common strategies for building customer loyalty in e-commerce.
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Effectively manage client relationships and measure satisfaction.
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Search for, apply for, and prepare for interviews and employment opportunities.
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Compile a portfolio and/or resume to present to potential employers.
Requirements
- No degree or prior experience is required.
Testimonials (2)
The final day which is the Machine Learning Topic
John Erick Baltazar - Globe Telecom
Course - Google BigQuery
It was a really good training course, well prepared and explained by the trainer with great hands on experience on GCP.
