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 Duration 14 hours

Course Outline

Introduction to Generative Media on Vertex AI

  • An overview of Veo, Imagen, Chirp, and Lyria
  • Application use cases across various industries
  • Practical lab: configuring the Vertex AI environment

Image Generation with Imagen

  • Crafting prompts for high-quality image output
  • Considerations for style, consistency, and branding
  • Practical lab: generating professional product imagery

Video Creation with Veo

  • Implementing text-to-video workflows
  • Refining and editing generative video content
  • Practical lab: producing short-form marketing videos

Speech and Audio with Chirp

  • Capabilities for text-to-speech and speech-to-text
  • Applications in voice cloning and accessibility
  • Practical lab: developing branded audio content

Music Generation with Lyria

  • Generative composition across diverse genres
  • Integrating music into marketing and media strategies
  • Practical lab: composing background music

Combining Media Modalities

  • Linking outputs across models (image + audio + video)
  • Constructing multimodal workflows for narrative storytelling
  • Practical lab: creating a complete multimedia campaign asset

Enterprise Deployment and Best Practices

  • Ethical considerations and ensuring brand safety
  • Optimizing workflows for scalability and compliance
  • Case studies on enterprise adoption

Summary and Next Steps

Requirements

  • Practical experience with cloud-based tools and APIs
  • A foundational grasp of generative AI principles
  • Knowledge of media production workflows (image, video, or audio)

Target Audience

  • Content creators
  • Marketing teams
  • Product managers
  • Software developers

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