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Duration 14 hours
Course Outline
Introduction to Generative Media on Vertex AI
- An overview of Veo, Imagen, Chirp, and Lyria
- Application use cases across various industries
- Practical lab: configuring the Vertex AI environment
Image Generation with Imagen
- Crafting prompts for high-quality image output
- Considerations for style, consistency, and branding
- Practical lab: generating professional product imagery
Video Creation with Veo
- Implementing text-to-video workflows
- Refining and editing generative video content
- Practical lab: producing short-form marketing videos
Speech and Audio with Chirp
- Capabilities for text-to-speech and speech-to-text
- Applications in voice cloning and accessibility
- Practical lab: developing branded audio content
Music Generation with Lyria
- Generative composition across diverse genres
- Integrating music into marketing and media strategies
- Practical lab: composing background music
Combining Media Modalities
- Linking outputs across models (image + audio + video)
- Constructing multimodal workflows for narrative storytelling
- Practical lab: creating a complete multimedia campaign asset
Enterprise Deployment and Best Practices
- Ethical considerations and ensuring brand safety
- Optimizing workflows for scalability and compliance
- Case studies on enterprise adoption
Summary and Next Steps
Requirements
- Practical experience with cloud-based tools and APIs
- A foundational grasp of generative AI principles
- Knowledge of media production workflows (image, video, or audio)
Target Audience
- Content creators
- Marketing teams
- Product managers
- Software developers
Testimonials (1)
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