Thank you for sending your enquiry! One of our team members will contact you shortly.
Thank you for sending your booking! One of our team members will contact you shortly.
Course Outline
Snapshot
- Data Origins
- Data Stewardship
- Recommendation Engines
- Targeted Marketing Strategies
Data Characteristics
- Structured vs. Unstructured Information
- Static vs. Streaming Data
- Attitudinal, Behavioural, and Demographic Metrics
- Data-Driven vs. User-Driven Analytics
- Data Integrity and Validity
- The 3 V’s: Volume, Velocity, and Variety
Modelling Concepts
- Model Construction
- Statistical Frameworks
- Machine Learning Applications
Classification Techniques
- Clustering Algorithms
- k-Means, k-Groups, and Nearest Neighbours
- Nature-Inspired Methods: Ant Colonies and Flocking Birds
Predictive Modelling
- Decision Trees
- Support Vector Machines
- Naive Bayes Classification
- Neural Networks
- Markov Models
- Regression Analysis
- Ensemble Methods
Return on Investment
- Benefit-to-Cost Analysis
- Software Licensing Costs
- Development Expenses
- Potential Business Gains
Model Development Lifecycle
- Data Preparation via MapReduce
- Data Cleansing Procedures
- Method Selection
- Model Development
- Model Testing
- Evaluation Metrics
- Deployment and Integration
Technology Landscape
- R-Project Packages
- Python Libraries
- Hadoop and Mahout Frameworks
- Key Apache Projects for Big Data and Analytics
- Selected Commercial Solutions
- Integration with Existing Systems and Data Sources
Requirements
Participants should possess a solid grasp of conventional data management and analytics techniques, including SQL, data warehousing, business intelligence, and OLAP. Additionally, a foundational understanding of basic statistics and probability concepts, such as mean, variance, and conditional probability, is expected.
21 Hours
Testimonials (2)
The content, as I found it very interesting and think it would help me in my final year at University.
Krishan - NBrown Group
Course - From Data to Decision with Big Data and Predictive Analytics
Richard's training style kept it interesting, the real world examples used helped to drive the concepts home.