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Course Outline

Snapshot

  • Data Origins
  • Data Stewardship
  • Recommendation Engines
  • Targeted Marketing Strategies

Data Characteristics

  • Structured vs. Unstructured Information
  • Static vs. Streaming Data
  • Attitudinal, Behavioural, and Demographic Metrics
  • Data-Driven vs. User-Driven Analytics
  • Data Integrity and Validity
  • The 3 V’s: Volume, Velocity, and Variety

Modelling Concepts

  • Model Construction
  • Statistical Frameworks
  • Machine Learning Applications

Classification Techniques

  • Clustering Algorithms
  • k-Means, k-Groups, and Nearest Neighbours
  • Nature-Inspired Methods: Ant Colonies and Flocking Birds

Predictive Modelling

  • Decision Trees
  • Support Vector Machines
  • Naive Bayes Classification
  • Neural Networks
  • Markov Models
  • Regression Analysis
  • Ensemble Methods

Return on Investment

  • Benefit-to-Cost Analysis
  • Software Licensing Costs
  • Development Expenses
  • Potential Business Gains

Model Development Lifecycle

  • Data Preparation via MapReduce
  • Data Cleansing Procedures
  • Method Selection
  • Model Development
  • Model Testing
  • Evaluation Metrics
  • Deployment and Integration

Technology Landscape

  • R-Project Packages
  • Python Libraries
  • Hadoop and Mahout Frameworks
  • Key Apache Projects for Big Data and Analytics
  • Selected Commercial Solutions
  • Integration with Existing Systems and Data Sources

Requirements

Participants should possess a solid grasp of conventional data management and analytics techniques, including SQL, data warehousing, business intelligence, and OLAP. Additionally, a foundational understanding of basic statistics and probability concepts, such as mean, variance, and conditional probability, is expected.

 21 Hours

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