Certified Digital Transformation Practitioner Training Course

Day One

Course Introduction

In this module, you will explore what it means for a company to be digital and how this transforms the business landscape. You will also be introduced to the THRIVE framework, which serves as the structural foundation for this course.

• Digital Transformation
• Why Transformation is Key
• The Transformation DNA
• The Digital Economy
• THRIVE Framework

1. Transformation

In the Transformation module, we delve deeply into the concept of transformation, addressing key questions such as why, what, and how businesses should digitally transform. We examine the mindsets behind transformations and the various challenges companies encounter on their journey towards transformation.

• Transformation vs Change
• Why Transform?
• What to Transform?
• How to Transform?
• Digital Transformation Mindsets
• The Trouble with Transformation
• Video: 5 challenges to digital transformation in the GCC
• Case Study: Hertz vs Accenture

Opportunities with Transformation

This module covers the opportunities that arise during transformation and identifies key areas for focus. We also discuss the six main exponentials, how our economy is constantly disrupted, and the challenges posed by economic disruptions today. Additionally, we assess company readiness for transformation and explore the 'icebergs' involved in digital transformation.

• 6 Areas of Transformation
• Digital Opportunity
• 6 D’s of Exponentials
• Video: Amazon’s Digital Distribution System
• The Threat of Disruption
• Transformation Readiness
• Transformation Icebergs
• DAY 1: Assessment - CXO Module 1 Revision Questions

Day Two

1. Holistic

The 'H' in the THRIVE framework encourages a holistic view within organisations. This perspective urges companies to integrate digital transformation activities rather than treating them in isolation. For a company aiming to be holistic, understanding transformation leadership capabilities and strategies is imperative. We also examine the business models, culture, and structure that must be strategically selected for an organisation on its transformation journey.

• Introduction
• Transformation Leadership
• Competitive Strategy
• Business Models
• Case Study/Assignment: Uber’s Business Model
• Business Ecosystems
• Corporate Culture
• Organisational Structure
• Transformation Execution

Capabilities with a Holistic Approach

Digitally transformed businesses must promote, support, and refine specific capabilities to achieve transformation success. This module covers transformation management, innovation, and technical capabilities vital to businesses. We also explore the 360-degree approach to value, risk, and governance, which ensures a company’s approach remains holistic.

• Customer Expectations
• Transformation Management Capabilities
• Innovation Capabilities
• Technical Capabilities
• 360° Governance
• 360° Risk
• 360° Value
• Video: Microsoft Services

1. Response

In the Response module, we understand the responses companies must make as the digital economy expands. This includes gathering competitive intelligence and data to strategically decide how to react to market changes. A company may opt for either a defensive or offensive response, both of which are detailed in this module. We also examine digital business models and why responding at speed is advantageous for modern enterprises.

• Introduction
• Strategic Response
• Competitive Intelligence
• Offensive Responses
• Defensive Responses
• Video: Kodak’s downfall
• Digital Business Models
• Responding at Speed
• Internal Response
• DAY 2: Assessment - CXO Module 2 and 3 Revision Questions

Day Three

1. Innovation

Day Three begins with a module on the third principle of the THRIVE framework - Innovation. This module equips you with knowledge on achieving innovation excellence and highlights the importance of keeping customer expectations at the core. Customer centricity guides innovative products and services, making it vital for any organisation undergoing business transformation. Innovation is also driven by achieving operational excellence and undertaking effective business model innovations, topics covered in this module.

• Introduction
• Achieving Innovation Excellence
• Customer Centricity
• Innovative Products and Service
• Operations and Workforce
• Business Model Innovation
• Case Study Assignment: Alibaba
• Platform Business Models

Thriving with Innovation

The 'Thriving with Innovation' segment teaches various ways and tools companies can use to innovate in the marketplace. We examine emerging technologies, digital use cases, the SMAC stack, and app clouds currently available for effective digital business transformations. We also discuss how innovation funding, culture, and process are critical elements in the innovation journey. The module concludes by explaining why measuring innovation is significant.

• Digital Use Cases
• App Clouds
• SMAC Stack
• The Internet of Everything
• Emerging Technologies
• Video: Emerging technologies to look out for
• Innovation Funding
• Innovation Culture and Process
• Measuring Innovation

1. Value

Value creation is central to any organisation’s mission. In this module, we learn about both internal and external value that companies must create to succeed. We focus on external value here, with internal value addressed in the following module. The module explains various areas of external value, including customer value, price value, platform value, experience value, and offering value.

• Introduction
• Internal and External Value
• Customer Value Overview
• Price Value
• Platform Value
• Experience Value
• Offering Value
• DAY 3: Assessment - CXO Module 4 and Module 5 (Q 3,4,5,6,8,13) Revision Questions

Day Four

Value Creation and Measurement

This module continues from the previous day by examining internal value creation and measuring the value generated. While tangible efforts and value are easy to measure, this module also sheds light on intangible value created. Companies must account for intangible value produced during digital business transformations. Business cases are introduced as they form the basis for any strategy, plan, or policy an organisation may undertake.

• Operational Value
• Workforce Value
• Marketing Value
• Stakeholder Value
• Value Management
• Intangible Value
• Benefits Realisation
• Business Cases
• Video: Business Cases

1. Enterprise

The final element of the THRIVE framework covers the principle of Enterprise. Enterprise encompasses the organisation as a whole and is crucial in digital business transformation, as transformation cannot succeed if treated as an isolated strategy. Transformation must permeate all levels of the organisation; hence, this module teaches about the transformation leaders, mindsets, capabilities, and culture that must be adopted. We also distinguish between transformation leaders/management and technology leaders/management.

• Introduction
• Transformation Leaders
• Transformation Management
• Technology Leaders
• Technology Management
• Leadership PQ
• Case Study: Yahoo
• Transformation Governance

Enterprise Management

In this module, we review the various management areas required when a company decides to transform. Portfolio, programme, and project management are vital to the transformation process. This module also highlights Organisational Change Management (OCM), explaining why a specific OCM committee can play a significant role in business transformation. We learn that while firm procedures and strategies are important, companies must also leave room for agility and change.

• Portfolio Management
• Programme Management
• Project Management
• Agile Advantage
• Organisational change management
• Business Process Management
• DAY 4: Assessment - CXO Module 5 (Q1,2,7,9,10,11,12,14,15) and Module 6 Revision Questions

Day Five

1. Transformation Roadmap

Day Five is the concluding day of the course. We are guided step-by-step through the ten phases of the transformation roadmap that all companies undergo during their digital business transformation journey. A roadmap helps everyone in the organisation understand each step of the process. The THRIVE framework, on the other hand, provides the principles to build a roadmap tailored to your company’s environment.

Phase 1 explains the roadmap, followed by various steps such as aligning leadership, analysing the market, establishing responses, and activating transformation readiness. The remaining five phases are explained in the next module.

• Phase 1: Understand the Roadmap
• Phase 2: Align the Leadership
• Phase 3: Analyze the Market
• Phase 4: Establish Response Strategies
• Phase 5: Activate Transformation Readiness

Transformation Roadmap Continued...

Any roadmap must be holistic, ensuring all THRIVE principles are applied. The roadmap helps ensure that THRIVE principles and lessons are implemented in the correct sequence. This module covers the remaining phases of the transformation roadmap: innovating strategically, preparing, prioritising, and presenting business cases, defining portfolios, and executing and managing the transformation. We will also complete a digital business case to apply these lessons practically.

• Phase 6: Innovate Strategically
• Phase 7: Prepare and prioritise digital use cases
• Exercise: Digital Use Cases
• Phase 8: Prepare and present business cases
• Phase 9: Define Portfolio, process and governance
• Phase 10: Plan, execute and manage transformation

Course Conclusion

This module concludes all the lessons learned in this course. We compare two firms – one that follows the THRIVE principles and one that does not – to understand why the framework is important, universal, and adaptable to fit a company’s objectives. We also watch a short clip on why companies need to be digitally transformed today.

• A tale of two firms
• Why be Digitally Transformed?