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Duration 21 hours
Course Outline
Product Management Fundamentals
- Understanding the role of the product manager
- Characteristics of digital products
- Essential competencies and responsibilities
Product Vision and Strategy
- Crafting a practical and actionable product vision
- Aligning strategy with organisational goals
- Defining outcomes and value propositions
Market and Customer Research
- Discovery tools and research methodologies
- Identifying customer needs and behaviours
- Validating hypotheses and gathering evidence
Product Roadmapping
- Developing structured and realistic roadmaps
- Prioritisation techniques and frameworks
- Communicating the roadmap direction
Product Development and Delivery
- Collaborating effectively with delivery teams
- Considerations for agile and iterative delivery
- Defining, reviewing, and refining product requirements
Product Performance and Measurement
- Setting KPIs and performance metrics
- Anlysing product data for insights
- Enhancing performance through data-driven decisions
Lifecycle Management and Evolution
- Managing products through each lifecycle stage
- Identifying opportunities for enhancement
- Supporting long-term product resilience
Stakeholder Collaboration
- Building alignment across functional teams
- Managing expectations and communication
- Facilitating informed product decisions
Preparation for the BCS Examination
- Exam format and guidance
- Study tips and recommended resources
- Review of practice questions
Summary and Next Steps
Requirements
- A solid grasp of fundamental product management concepts
- Practical experience within digital product delivery environments
- Knowledge of basic business analysis practices
Target Audience
- Professionals in digital product roles aiming to enhance their competencies
- Individuals preparing for the BCS Practitioner Certificate in Digital Product Management
- Team members shifting towards structured product management workflows
